Saturday, March 13, 2010

BBC News - Canada's 'secret land' Yukon woos tourists

BBC News - Canada's 'secret land' Yukon woos tourists

As Vancouver gears up for its second stint as Olympic host with the Paralympics beginning on 12 March, one northern Canadian territory is hoping the lasting legacy of the Games will be a boost to tourism.

The government of Yukon spent just under 3m Canadian dollars (£1.9m) trying to educate people about their territory during the Winter Games, promoting it as a great place to travel, invest and do business.

"The people that go to the Olympics are our kind of people," says Sheila Dodd, who works in economic and tourism development for Whitehorse, Yukon's capital.

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